Search Engine Optimisation (SEO)
The beauty of digital marketing is that it can be tailored to any size of budget and we can work together on a wide range of digital marketing and online advertising solutions for your business.
Search Engine Optimisation Support from Burnett Design
SEO or search engine optimisation can seem like a dark art but it isn’t as mysterious as it first appears. When optimising your website, we are aligning all of its elements to the recommendations and standards set by Google which is the leading search engine. The result of good optimisation is increased visibility in the search engine search result pages and increased traffic to your website or blog.
We follow a basic SEO strategy and then stick with the belief that content is king – focussing on creating valuable, engaging, fresh, and unique content that is appealing and relevant to web users and ticks all of the criteria required by the search engines.
Keywords play a major part in SEO – the key terms remain as the prominent elements of SEO as they are the very words that web searchers use to get to the websites they want to visit. As part of a SEO Strategy, keywords can be monitored to ascertain your particular search engine ranking for any given keyword group. From this data, along with website analytics, we can determine how well keywords are performing and work improvements into a wider strategy:
- Generating a list of targeted keywords for your website
- Generation of longtail keywords specific to your audience
- Monthly SERP reporting
- Backlink analysis
- Sitemap generation and indexing
- Google results and data advice