The client: Ecovery is an exciting start-up in the healthcare sector. They spotted a need for an efficient referral service, providing patients recovering from injury with a free clinical screening before suggesting local specialists with extensive knowledge of treatment options. Ecovery is using the online space to accurately match patients with the clinical expertise they need.
The brief: To provide Ecovery with a visual identity that clearly signals their place in the healthcare landscape. A warm, expert feel was essential to help patients feel at ease as they share details of their injury online. Commissioning a professional photoshoot helped to personalise the service and give the branding an extra depth. Website functionality was really important here, with a detailed form that is easy to fill in for the patient but provides the clinicians with enough information to make an accurate remote assessment. Additional copywriting services ensured that the brand’s tone is set from the get-go.
View the website www.ecovery.co.uk