The client: Armstrong Ward is an independent lifestyle shop in Wainwright’s Yard, Kendal. Set over two floors, this miniature department store – complete with café – is where everything is chosen by owners Jacqueline and Andrew who place the spotlight on British designers, as well as makers of distinctive, quality items. It’s grown from a start-up business with 35 products, to a two-storey emporium of 200-plus lines and a busy online store.
The brief: To design and develop a new website for the team at Armstrong Ward, enabling them to deliver the magic of their family lifestyle shop virtually.
The project involved:
- A bespoke website theme
- Content migration from an existing website
- Following the brand book of this proudly independent company
- Setting up an e-commerce and payment system for online sales
- SEO to avoid loss of visits after going live with the new website
The new website reflects Armstrong Ward’s personality as a mini department store – there’s lots going on, their makers are represented, their galleries of images are high-quality and you can now pick up a unique product without travelling to Kendal.
Visit the website at www.armstrongward.co.uk
Services: Website Development. Website Build. Content Migration. SEO. E-commerce Website. Photography by Steven Barber.