The client: Praiso is working to shake up driver training and telematics using AI technology. A rapidly-expanding start-up, they are appealing to multiple audiences ranging from fleet managers to car insurance companies. They are using online and app-based dashboards to deliver a unique package of training and reporting to improve driver safety.

The brief: To develop a brand that clearly communicates the features and benefits of the Praiso system to a diverse audience. Praiso operates on a Software as a Service model so we worked hard to create a brand that clearly signalled their position in the marketplace. It’s bright and engaging with visuals and text working hand in hand to explain Praiso’s USPs. Attention to detail was key, with the logo mark designed to stand out among a sea of apps on a mobile screen. The brand adapts easily to multiple channels, which range from presentation materials and the app, to the website and user dashboards.

View the website www.praiso.com

Services: Brand Development. Brand Design. Website Design. Website Development. Copywriting by Ten Stories.


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